Fingerprint the fashionable word
The thing goes by fashions, notice all the media noise that has been organizedwith Cookies. As I did write in a previous article named (About Cookies), the “thing” is not as dangerous as they want to paint it, but it makes a lot of noise and it seems that it is the only important thing.
Remember, "the bad guys" are always looking for ways to catch you. In a world in which technology is continuously accelerating, in which advances appear so unexpectedly, it is quite normal that we need to stop at times and see what is happening, but … there is no time!
For ordinary mortals, technology advances so quickly that many times, it does not give you time to find out and it is obsolete, there are already several other inventions that replace or modify or improve what we intend to understand and make good use of.
For example, not many years ago, the idea of mobile devices was a fantasy, then a few of them appeared, which allowed us not only to talk, but to send messages too; very soon they started sending photos, then videos, then they connected to the web pages, then … The elapsed time between one change and another is, each time, shorter.
And within the technology field, the same happens. But when we mix the two fields then …
Not many months ago, the great concern of
Years ago, Cookies were used for the purpose of identifying the user, because there was no other way; to summarize the matter a lot, the browsers were not very efficient, the code used was
But, remember that "the bad guys" are always looking for ways to catch you, and sometimes those "bad guys" are not necessarily bad, but are individuals or companies looking for ways to know who visits your pages, to offer you other products that can interest you, either own products or third party’s. And why is that important? Well, because this way, without having to answer a long survey, they know where you are, the configurations of your computer, your tastes, can make you offers with a great degree of success, something you want to buy. Contrary to the advertising you usually know, for example on television, which offers the same product to everyone who is watching a particular television channel, they can segment advertising to offer products that are sold to people of your own "Social position", are in your city and that are interested in the same thing as you do.
There are several techniques used in the world of marketing, one of which is known as «Fingerprint» or «Fingerprinting»
As its own name indicates, ton = one thousand kilos.
The word "fingerprint" stands for a technique that allows to unequivocally identifies a computer or device, just as fingerprints identify a human being.
Well, maybe not so deeply, this technique that we will call "fingerprinting" to differentiate things, try to differentiate one computer from another, but it does not reach as much detail as to achieve it, not because it can not do it, but because the devices are not as unique as fingerprints. But it allows us to differentiate groups and, that allows us the before mentioned segmentation.
The identification or "fingerprinting" is performed by asking the device’s browser, a series of characteristics; the obtained data are grouped creating profiles that will be exploited later; the obtained data are very varied and each teacher has his book; To give an example, we can cite data examples that we will then group:
The examples of results are not exhaustive, they are only a sample (6).
- The Browser: Firefox, Safari, Opera, Chrome, Chromium, Brave.
- Visualization window’s dimentions (in pixels): 340×280, 640×480, 800×1280, 768×1366, 1024×600, 1280×800.
- Operating System: Windows, Ubuntu, Mac OS, iOS, Android, Symbian.
- Location: USA, Spain, Argentina, Germany, Russia, China.
- Web cam: Yes, No.
- Microphone: Yes, No.
- Language: English, Spanish, Spanish (AR), French, German, Chinese.
The combination of all those collected parameters, gives us an idea of the segment in which we must catalog the user, so we can know what we have to offer.
And what can we do to counter that?
Therefore, a proper approach would be to achieve a careful balance between user tracking and privacy. But if the use of ad blockers and browsing in private or incognito mode can not really prevent websites from generating fingerprints (or digital fingerprints in this case), what the solution can be? A potential way for those who are aware of privacy would be to disable all add-ons such as
The use of privacy-oriented add-ons such as
To avoid complete tracking, EFF recommends using the
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